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24th
Facebook is a generational platform. Just like AIM was the most popular social tool of the nineties in the US and MySpace was huge a few years ago, Facebook is the new king in the social space. Right now, it’s cool for high school and college kids to log on to Facebook, send messages to each other, and play the myriad games that make it such a compelling platform. But as those kids grow up and enter adult life, they will find other tools – much like the AIM and MySpace crowds did – and leave Facebook in its wake.
