Jul
21st
Mon
21st
The recent announcement of Google’s Lively product has created a stir in some circles, but for me it’s a yawner. Why? It’s another Google product not related to their bread and butter of search and ads. The company was built on a philosophy that products should sell themselves, so their marketing efforts are minuscule and their product development process seems undeveloped. Also “products” are not really great design but great engineering. While this approach has been wondrous for Google’s core search business and related profit margins, it has created misguided results with possibly billions of dollars left on the table.